The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others.
What motivates people is an important consideration for captains of industry, commerce, and the public sector -- in fact anyone in a position of leadership. Leadership and Motivation explores the subject in depth. Leadership guru John Adair reassesses the theories of Herzberg and Maslow -- still the major contributors to our understanding of motivation -- in the context of Action- Centered Leadership, the concept pioneered and developed by the author.
