Sven-Göran Eriksson has transformed the English team from under-achievers to one of the most feared teams in the world. The 5-1 demolition of Germany on German soil, and the dramatic victory over Argentina in the last World Cup and subsequent qualification for 2004s European Championships have elevated Sven-Göran Eriksson to the status of national hero.
How has Eriksson achieved this? Are these lessons we can all learn? In 'Leadership The Sven-Göran Eriksson Way' Julian Birkinshaw and Stuart Crainer offer shrewd analysis of Eriksson's leadership and management skills. Swedish leadership is much admired and they show how Sven-Göran Eriksson is part of a tradition that is typified by legendary companies like IKEA, Skandia and SAS.
