Dimensions
159 x 235 x 28mm
Energize Your Brand With Bold Alternatives to Traditional Advertising.
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. 'Life After the 30-Second Spot' explains how savvy marketers and advertisers are responding with new techniques to get their message out, get noticed, engage their audiences and increase sales!
Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, this book is every marketer's road map to 'new marketing.'
