***Price decrease from $59.99*** In todays highly visual society the logo has become the embodiment of the commercial brand and identity of a business, an important emblem or trademark with which the consumer can immediately recognise and identify a product, company, individual or corporate organisation. The design of a logo serves to uniquely define the image of a company, enabling it to distinguish its services from those of other entities. Logomania presents an outstanding selection of the finest examples of the latest Italian logos and signs, at the cutting edge of graphic design. Both comprehensive and accessible, this handy book brings together a giant collection of more than 600 different types of logos and icons, used by corporations and commercial businesses from the dynamic world of fashion, music and media. In the first part of the book we find a vast variety of corporate logos, in which the image, with its unique colour, type and graphic element combined with the company name, serve to create the logo design. The next chapter of the book presents practical examples of the wider application of the logo in everyday contexts: from packaging, visual merchandising, restaurants and industrial design to signage and branding on vehicles, fashion items, and promotional flyers and posters. Text in English, French German, Italian and Spanish. ILLUSTRATIONS: 600 Colour photographs.
