How do we know that what we are being told in the media is true? Why do celebrities choose to speak at certain times but refuse at others? What are the signs that we are being told half-truths, being presented with one side of a story only? How do people present the truth if the media is determined to sensationalise?
Glenda Hughes has been managing many of New Zealand's high profile personalities during the past five years, unspinning the spin and working behind the scenes to manage issues that might otherwise get out of hand. Her insight and perception have been used to telling effect in the way sports personalities like Mark Todd and Bernice Mene have presented their stories through the media.
This book investigates the desire human beings have to shape and control how others perceive us, and also looks at the current environment in New Zealand. Wide ranging, and using the author's experience in the police, sports administration, the media, politics and management, 'Looking For Trouble' covers information and its use by the underworld, the corporates, the politicians and the media, with many specific examples.
