The final book in the trilogy of marketing thrillers by marketing's most radical thinker, Stephen Brown.
* The sequel to the much acclaimed The Marketing Code (ISBN 9781905736829) and Agents and Dealers (ISBN 9780462099163) - the first ever marketing books written as thrillers!
* Brilliantly entertaining and original, Stephen Brown's work has gained cult status within business circles and coverage in influential publications such as the Harvard Business Review.
* The final message of this book: Creativity is the true king of marketing!
Readers beware! Dan Brown fans are being brutally murdered one by one as they follow The Da Vinci Code tourist trail. Paris has never seen anything like it. When the murders are replicated in Rome - during a guided tour of Angels and Demons locations - and further imitated in Washington DC, the setting for Brown's next Robert Langdon novel, the search is on for a serial serial killer . Meanwhile in southern California, the General George S. Patton School of Creative Writing is getting ready to welcome another intake of wannabe novelists. Notoriously barbaric, its book boot camp takes no prisoners, kicks serious butt, focuses on marketing as the key to literary success and turns raw writing recruits into savage scribbling machines. Psychotic, some say. A graduate of the Patton writing school is arrested in connection with the Dan Brown killing spree. It's Simon Magill, former personal assistant to 'the Danster' and, briefly, a junior marketing lecturer at the University of Hustler. Desperate, he turns to a feisty Hustler alumnus for assistance. But Abby Maguire is otherwise engaged. The final part of Stephen Brown's management thriller trilogy, The Lost Logo is a blood-pumping, heart-pounding, page-turning, pen-pushing sequel to The Marketing Code and Agents and Dealers. The end of marketing is nigh and only Abby and Simon can save it . . .
