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Luxury Strategy

Luxury Strategy by Jean Noel Kapferer


Authors
Jean Noel Kapferer
ISBN
9780749464912
Published
Released
01 / 11 / 2012
Binding
Hardcover
Dimensions
166 x 241 x 30mm

Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
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78.19
RRP: $91.99
15% off RRP


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Instore Price: $91.99
Luxury Strategy is Out of Print

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