The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritise your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organisation is in working with omnichannel and what barriers might impede further progress. AUTHORS: Rasmus Houlind is a thought leader within omnichannel and digital marketing. Through more than a decade with major Scandinavian agencies, he's worked with some of the largest brands in the Nordics. His work as a consultant and an author has helped him to build his knowledge of marketing and CRM. Since 2015, he's been Chief Strategy Officer with the marketing technology company, Agillic. Colin Shearer has been a pioneer and thought leader in AI and advance analytics for over 25 years. His experience ranges from successful start-ups and the creation of market-leading tools and technology - he designed and developed the Clementine Data mining System, now IBM SPSS Modeler - to worldwide executive roles with the largest vendors. In December 2016, Colin joined Houston Analytics, a Finland-based European leader in artificial intelligence, to become Chief Strategy Officer. SELLING POINTS: . An interesting and insightful book - essential reading for all marketeers . The omnichannel hexagon visualises the various steps and channels you need to have 'real omnichannel' marketing . A comprehensive model for understanding what omnichannel marketing is . Assess your omnichannel marketing skills and capabilities
