Making Technology Investments Profitable, Second Edition: ROI Roadmap From Business Case to Value Realization

Making Technology Investments Profitable, Second Edition: ROI Roadmap From Business Case to Value Realization by Jack M Keen


ISBN
9780470194003
Published
Released
02 / 05 / 2011
Binding
Hardcover
Pages
320
Dimensions
169 x 235 x 27mm

A guide to getting the crucial business case right every time

Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project.

* New edition explains how to proactively manage the conversion of a business case's value promise to its value realization
* Includes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world
* New checklists and tables
* A dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization process

The Second Edition provides senior executives, project managers, and technical staff with new insights on how to get the crucial business case right, while also explaining how to proactively manage the conversion of the business case's value promise into the value reality of a completed project.
82.95


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