Malcolm McDonald On Marketing Planning

Malcolm McDonald On Marketing Planning by Malcolm McDonald


ISBN
9780749451493
Published
Released
01 / 01 / 2008
Binding
Paperback
Pages
208
Dimensions
170 x 215 x 13mm

With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away.
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