Learn how to reshape and reposition your company to meet tougher challenges and competitors, when to confront and
when to retreat, how to assess risk and opportunity and how to move to seize opportunities and knock-out the competition.
Features real-life case studies and examples, an extensive appendix of practical guidelines, numerous management tools
and usable checklists. Norton Paley has over 25 years' experience as a marketer, lecturer and author. He has written
several successful books and is a regular contributor to "The Management Review" and "Sales and Marketing
Management."
