Case studies throughout the book, allowing instructors and students to take a hands-on approach, encouraging active participation. The book includes at least 3 dozen cases, and instructors will also have access to the entire Notre Dame caselist of over 250 cases at a heavily discounted rate.
Engaging writing practical directions for students, showing direct applicability in their work lives
Strategic approach demonstrates to students the manager's perspective, showing them the judgement crucial to effective organizational communication
Full companion website with powerpoint slides, an instructor manual with teaching notes, and test bank.
This edition has more emphasis on topics around technology, disinformation, corporate culture and ethics
