A thorough guide to the planning, organizing, leading, and controlling functions of management with an emphasis on how managers can cultivate an entrepreneurial mindset. The text includes 34 cases profiling a wide range of companies including Lululemon, Nintendo, Netflix, Trader Joe's, and the NBA. Authors Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray use a variety of examples, applications, and insights from real-world managers to help you develop the knowledge, mindset, and skills they need to succeed in today's fast-paced, dynamic workplace.
