Managing Innovation

Managing Innovation is an established, bestselling text
for MBA, MSc and advanced undergraduate courses on innovation
management, management of technology, new product development and
entrepreneurship. It is also widely used by managers in both the
services and manufacturing sectors.

Now in its fifth edition, Managing Innovation has been fully
revised and now comes with a fully interactive e-book
housing an impressive array of videos, cases, exercises and tools
to bring innovation to life. The book is also accompanied by the
Innovation Portal at www.innovation-portal.info
which contains an extensive collection of additional digital
resources for both lecturers and students.

Features:

The Research Notes and Views from the Front Line
feature boxes strengthen the evidence-based and practical approach
making this a must read for anyone studying or working within
innovation

The Innovation Portal www.innovation-portal.info
is an essential resource for both student and lecturer
and includes the Innovation Toolkit ? a fully
searchable array of practical innovation tools along with a
compendium of cases, exercises, tools and
videos

The interactive e-book that accompanies the text
provides enriched content to deepen the readers understanding of
innovation concepts