Managing Strategy: Your guide to getting it right

Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options.

It covers a range of topics, including:
.Understanding organisational culture
.Performing SWOT and PEST analyses
.Researching new markets
.Corporate mission and values
.Setting objectives
.Performance measurement and balanced scorecard
.Strategic options

The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.