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Marketing Communications in the Pharmaceutical Industry

Marketing Communications in the Pharmaceutical Industry by Peter Holden


Authors
Peter Holden
ISBN
9781870905381
Published
Released
24 / 03 / 2014
Binding
Hardcover
Pages
714

Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.
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