Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China by Y. Wang


Authors
Y. Wang
ISBN
9780230013506
Published
Binding
Hardcover
Pages
261
Dimensions
140 x 216mm

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
187.99


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