A Reference for the Rest of Us!
This book is a down-to-earth, hands-on reference to marketing products, ideas and concepts effectively. It provides the basics of marketing paired with new age concepts like POP, displays, merchandising, competitive pricing, advertising that works and packaging that speaks to customers. It also contains tips and strategies to create integrated marketing plans that get results and stay on top, as well as information on the most common marketing mistakes, the essential elements of a marketing plan, and the way to ensure brand loyalty.
