Marketing for Hospitality and Tourism, Global Edition

Marketing for Hospitality and Tourism, Global Edition by Philip Kotler


ISBN
9781292363516
Published
Binding
Paperback
Pages
688
Dimensions
220 x 280 x 28mm

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
124.99


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