Smith says: ' Marketing is about understanding and responding to your customers needs' and for a small business this can be vital to the growth of your business managers can use marketing to build up their brand or product. This book beings by defining marketing and expanding the concept of branding.
Smith then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing. all the question on marketing for small business are answered in a concise and easy - to - understand way so that even those with relationships with their customers.
This book is the next book in the small business series. Also in this series is "law for small business" by Charles Birch.
