Marketing Greatest Hits Volume 2 by Kevin Duncan


ISBN
9781408157213
Published
Released
02 / 07 / 2012
Binding
Paperback
Pages
208
Dimensions
129 x 198mm

As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.

40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.
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