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Marketing-Management

Marketing-Management by Heribert Meffert


Authors
Heribert Meffert
ISBN
9783409236133
Published
Binding
Paperback
Pages
490
Dimensions
170 x 244mm

Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.
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