Dimensions
129 x 200 x 10mm
With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.
This book covers the following:
- What is a marketing plan?
- Asking questions
- Research the answers
- The objectives
- Converting objectives into action plans
- Putting the plan together
- Using the marketing plan
