Award-winning marketers Chip Conley and Eric Friedenwald- Fishman prove that "marketing" is not a dirty word - it is key to advancing both the value and values of any business. They offer a thorough and practical guide to selling what you do, without selling-out who you are.
Chock-full of inspiring stories of real companies that have built a strong marketing component into their business plan, Marketing That Matters offers readers 10 key principles that can guide any business (including goal-setting, communication basics, and the importance of an emotional connection.) Throughout, they maintain a focus on combining value with values, showing how to sell your company without selling your soul.
