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Marketing: The Basics

Marketing: The Basics by Karl Moore


Authors
Karl Moore
ISBN
9780415779005
Published
Binding
Paperback
Pages
248
Dimensions
129 x 198mm

Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.
EOFY 2025 Book Frenzy
47.59
RRP: $55.99
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