Marketing to the Ageing Consumer by D. Stroud


Authors
D. Stroud
ISBN
9780230378193
Published
Binding
Hardcover
Pages
251
Dimensions
155 x 235mm

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
122.99


This product is unable to be ordered online. Please check in-store availability.
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Million Dollar Weekend
36.99
36.99
_% Off
Ogilvy On Advertising
32.99
32.99
_% Off
Fanatical Prospecting
47.95
47.95
_% Off
Way of the Wolf
32.99
32.99
_% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.