Marketing to the Ageing Consumer by D. Stroud


Authors
D. Stroud
ISBN
9780230378193
Published
Binding
Hardcover
Pages
251
Dimensions
155 x 235mm

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Father's Day Catalogue 2025 x Book Frenxy
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