Marketing To The Campus Crowd: Everything You Need Know to Capture the $200 Billion Dollar College Market

The college market is one of the most lucrative groups targeted by marketers and advertisers today. Whether you're an experienced college marketer or new to the field, 'Marketing to the Campus Crowd' is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, case studies and the underlying drivers of market behaviour.