Marketing Toolbox: Auditing Markets, Products, And Marketing Plans

Step One in the American Marketing Association's 'Marketing Toolbox' series.

From the world's largest and most comprehensive professional association of marketers, comes the first part of the AMA 'Marketing Toolbox' program, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities.

With this book you will learn how to identify your target markets, select the right products for those markets, and then plan how to reach them most effectively. Filled with work sheets, forms, and tables, this book is step and action oriented, perfect for beginning marketers, small business owners, and entrepreneurs.

The AMA 'Marketing Toolbox' series will guide you through every critical marketing task and provide you with the tools you need - model formats, checklists, and documents - to implement those tasks quickly, accurately, and effectively in your business.