Marketing Toolbox: Preparing The Marketing Plan

Step Three in the American Marketing Association's 'Marketing Toolbox' series.

From the world's largest and most comprehensive professional association of marketers, comes the third part of the AMA 'Marketing Toolbox' program, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities.

This book will guide you through the key tasks involved in developing a comprehensive and effective marketing plan. You will learn how to determine your goals, select marketing strategies that will allow you to reach those goals, establish a marketing mix that both integrates all marketing activities and delivers customers, develop realistic project management and media calendars, and achieve results on time and within budget.

The AMA 'Marketing Toolbox' series will guide you through every critical marketing task and provide you with the tools you need - model formats, checklists, and documents - to implement those tasks quickly, accurately, and effectively in your business.