Me 2.0, Revised And Updated Edition

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. There is no job security anymore, which means that the way we manage our careers has forever changed. Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people. In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace, including: A 4-step process for discovering, creating, communicating and maintaining your personal brand. How to use all the latest social media tools, including video, blogs, and social networks for job search and career development.