* A comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media, Entertainment and Technology programmes, which are sought-after globally
* Explores the transformation impact of AI technologies on all major segments of the media business, both private and public sector.
* Incorporates forty real-life and geographically diverse case studies to demonstrate how theory translates to practice.
* Pedagogical features aid learning, including theory-focused textboxes, key learning points, reflective questions and chapter summaries.
