Media Wise: The Internet

How do the various forms of media work? How are they put together and how are they delivered to us, the consumers? How is the finished product distributed and marketed?

This book looks at the dramatic impact of the Internet upon our lives, whether we use it for work, education, entertainment or shopping. It explains what the Internet is, how it operates, and why it is so special. It also looks at the workings of a dotcom business - how it is funded, its staff, and what distinguishes it from other kinds of enterprise.

'Media Wise' explores the workings of the media by examining the technology, processes, people and ethics behind the various business operations. Each title looks at a different form of media and follows its development from initial concept to finished product. 'Media Milestones' give a historical background and 'Job Profiles' offer readers an insight into the people behind-the-scenes.