As we enter the twenty-first century sport increasingly dominates the international media. Daily newspapers, television channels and local news programmes feature ever more sport, often at the expense of political coverage. At the same time, cable and satellite networks are building their global expansion on sports related goods and their penetration into new markets. Mediasport is a comprehensive introduction, written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies to the ways in which sport and the media interact. Among the subjects covered are; sports ethics sport and gender sport and violence on television the globalization of sports marketing sports on the internet. Clearly written and wide-ranging, Mediasport will provide students in sports studies, leisure and communications with an essential source of the latest thinking from around the world on the relationship between global sport and the world of communication. Robert V. Bellamy Jr., Duquesne University, USA, Leah R. Vande Berg, California State University, USA, Jennings Bryant, University of Alabama, USA, Pamela J. Creedon, Kent
