Mert Alas, born in Turkey, and Marcus Piggott, born in Wales, met in 1994, at a party on a pier in Hastings, England. Piggott asked Alas for a light, the pair got talking, and rapidly discovered they had plenty in common, not least a love of fashion. Three years later, the duo now known as Mert and Marcus had moved into a derelict loft in East London, converted it into a studio, and had their first collaborative photographic work published in Dazed rConfused.