Microtrends: Suprising Tales of the Way We Live Today

Microtrends: Suprising Tales of the Way We Live Today by Mark J Penn


ISBN
9780141035383
Published
Released
01 / 10 / 2008
Binding
Paperback
Pages
448
Dimensions
129 x 198 x 25mm

Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...
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