The book is distinctive in its application of the early philosophy of Ludwig Wittgenstein to misinformation analysis.
It also proposes a new theory of information quality.
The book is timely as the issue of online information quality (especially on social media platforms) is now front-page news.
The book proffers an alternative to the algorithmic engagement-based ranking of content by social media platforms: a new system for ranking online content based on information quality.
The book also introduced two new concepts to the scholarly literature: "off-information" and "non-information".
