Mobilizing Generation 2.0: A Practical Guide To Using Web 2.0 Technologies To Recruit, Organize, And Engage Youth

Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media-blogs, online social networking, photo- and video-sharing sites, mobile phones, wikis, online maps, and virtual worlds-to recruit, engage, and mobilize young people.