Dimensions
155 x 235 x 20mm
The changing face of Australia has been buried under a landslide of information that is often meaningless. Labels like Gen X, Gen Y, and Baby Boomers don't describe our desires or explain how and why we behave as complex human beings, let alone as workers, consumers, and homemakers.
To find a solution to this problem, Ross Honeywill and Verity Byth spent several years surveying hundreds of thousands respondents, and examined more than 2000 social and behavioural characteristics. They discovered no less than a revolutionary breed that is charting a new course and reinventing the world.
Known as the New Economic Order, or NEO, they are better educated, vote for the Coalition but prefer Labor's progressive social views, like football but love the arts, dominate the Internet, believe food is a celebration of the day, earn more, spend more and demand more from just about everyone.
This landmark book reveals startling evidence of how 4 million Australians are transforming the social and political landscape around us. It provides a new social compass that makes immediate sense of a confused world by using, for the first time, a bedrock of vast consumer research that identifies the fascinating and revolutionary changes occurring in society – changes that will make a difference to every reader.
