Dimensions
143 x 217 x 13mm
Never Mind the Sizzle... is an irreverent, entertaining and yet practical book that will help a wide audience understand the importance of branding. It will show the risks of focusing on the 'sizzle' of emotional appeal at the expense of real product benefits 'the sausage'. Never Mind the Sizzle... delivers bite-sized, potent nuggets of insight about branding in an informal, conversational style.
