In years past, the keywords for entrepreneurs were confidence, single-minded purpose, and charge-ahead thinking. But in our vastly more complex globalized, networked, post-crash world this isn't enough. This game-changing book details a new approach--Entrepreneurial Thought and Action(TM)--developed at Babson College, the world's number one school for entrepreneurship.Leaders today must be "cognitively ambidextrous," able to shift between analytic and action-oriented approaches--and they must know when and how to take action even when all the variables aren't clear. They need to look beyond the traditional balance sheet, creating social, environmental and economic value. And they have to have a deep awareness of how their decisions are impacted by who they are--their values, biases, background and capabilities--as well as the social and cultural context in which they operate.Greenberg, McKone-Sweet and Wilson, along with some of the top faculty at Babson, outline Entrepreneurial Thought and Action(TM) in detail, explaining precisely how educators can help their students build these three core competencies, and offering existing and aspiring leaders a new approach, solidly based in the latest research, for coping with the demands and uncertainties of the modern world.
