With the development of economic globalization, brand concept is the pursuit of each enterprise and packaging is the medium to build a product brand. Among the world commodity packaging design, there is romantic European packaging, exquisite Japanese packaging, American marketing packaging and Chinese packaging with typical characteristics of the east countries. New Packaging presents the main trends of packaging design all over the world and covers different types of packaging, including drink, food, beauty care, luxury goods and other goods. It will be an informative source for professionals. colour throughout
