A unique guide to the most interesting and useful seventy-five mom-and-pop businesses in New York City. This book explores the small gems of New York City that many locals and tourists do not even know exist. These surprising treasures have resisted change and held on to their old-world ways. The people who run these businesses-often fourth- or fifth-generation offspring of the original owners-devote their entire lives to serving their loyal customers.With this unique tour through all five boroughs, readers can visit seventy-five of these classic shops, restaurants, and manufacturers,including Russ and Daughters, an appetizing shop whose owners still use their great-grandfather's time-consuming, labor-intensive recipes and who can count Lou Reed as a loyal customer; E. Vogel, a SoHo shoe factory so old it made boots for the Union Army; and Buzz-A-Rama, a Brooklyn slot-carracing facility in business since the 1960s.