Dimensions
163 x 239 x 23mm
Reports of the death of the news media are highly premature, though you wouldn't know it from the headlines you read. In Newsonomics, Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future.
His twelve laws show the kinds of news that readers will get and journalists (and citizens) will produce as we enter the first digital news decade. Included: In the Age of Darwinian Content, You Are Your Own Editor (about finding the news) to It's a Pro-Am World (about citizen journalism) to Mind the Gaps (about getting to this new world). He looks at the new Digital Dozen, global powerhouses from The New York Times and News Corp to NBC, NPR and CNN, which are coming to dominate news across the globe, and he introduces many new emerging local news players, from Boston to San Diego.
In Newsonomics, readers will get a sense of the news they'll soon be receiving on paper, on screen and on the phone, and by blog, by podcast and via Facebook and Twitter. Industry professionals will be provided with new context on the why and how of the changes. Media and journalism students will get special attention in a chapter on the new back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.
