Dimensions
132 x 179 x 13mm
A Rough Gide to Things That Seemed Like a Good Idea at the Time.
Times change. People move on. Plunging a hand into a pot of boiling oil is no longer considered an accurate way of determining the guilt of an adulterous woman. We tend not to casually vomit at the dinner table, do the Macarena, or fly around in airships inflated with highliy flammable gas. We live our lives amid a complex web of rapidly changing ideas, desires and ethics; we pick the ones that seem like a good idea, and jettison the ones taht don't.
The Next Big Thing points, laughs and winces slightly at all those things that were suddenly deemed not that great after all. A tribute to the fad, the dead-end trend, the ephemeral nature of our beliefs, needs and aspirations.