Dimensions
135 x 203 x 15mm
What is ninja innovation? When you think of the legendary warrior, several qualities should come to mind: strength, survival, cunning, mission-focused, and adaptable. These are the same qualities that lead to a successful enterprise, whether in business, politics or your personal life. "Ninja innovation" is the concept that any successful endeavor must begin with a strategy that has these qualities as its foundation. When a ninja undertakes a dangerous assignment, he must have a strategy that will guide him through to completion. He must have firm goals, but he must also consider all possible obstacles, and so be adaptable to unforeseen crises. This is what sets the ninja apart as the laser-focused fighter of legend: Survival is the just the first step; success is the ultimate goal.
In Ninja Innovation, Gary Shapiro will answer the question he has heard from CEOs, entrepreneurs, politicians, and everyday Americans: What leads to success? Ninja Innovation will be a "how-to" for businessmen, politicians and anyone curious about what is required to envision, execute and maintain a successful innovation-based strategy, like those so prominently seen in the technology world.
Utilizing his vast experience with companies like Apple, Google, and Microsoft, Shapiro will guide readers through examples from his personal and professional life: Here's what I've seen; here's what I've done; here's what you can do too. What Shapiro will show is that the successful endeavors all had in common this concept of ninja innovation - the recognition that to succeed, they needed a strategy that was strong, cunning, mission-focused, and adaptable. The goal of Ninja Innovation is to help readers discover how they can bring innovative thinking into their enterprises.
