SHORTLISTED FOR THE 2020 FT yMCKINSEY BUSINESS BOOK OF THE YEAR
'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times
How Instagram became the most influential app in a generation.
Drawing on astonishing access behind the scenes at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise aesthetics above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
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'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk
'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times
'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post
