Nonprofit Marketing Best Practices

This is a hands-on guide to the best practices in nonprofit marketing. In today's challenging economic climate, every nonprofit organization needs an organization - wide commitment to a comprehensive marketing strategy to increase awareness and support. Written for every nonprofit organization, large or small, 'Nonprofit Marketing Best Practices' teaches proven marketing techniques that can help nonprofit organizations stand out among competitors vying for funding, programs, and volunteers.

This user-friendly guide demonstrates how services marketing serve as the foundation for nonprofit marketing planning. The book contains principles and applications to help readers implement the concepts discussed, including the marketing-related needs and wants of nonprofit organizations, marketing strategies and tactics, and company demographics, among many others. It is a hands-on guide to the best practices in nonprofit marketing what to do, what not to do, and how to do it better.