The human sense of smell is a very direct and powerful, but deeply over-looked sense. As messengers, smells can evoke feelings, associations and memories; they can provoke, attract or repel, influence, seduce or deceive moods. The worlds of design, fashion, and art are discovering scents as an impact factor, also properly designed for these purposes.
"Nosewise" is a card box designed to explore the dynamic sense of smell. It features 100 questions arranged according to different categories, which function associatively to stimulate communication by casting unexpected light on everyday (olfactory) experiences. Since it is actually unusual to think about anything dealing with smells, let alone talk about them, the questions confront one quite directly with personal experiences, while encouraging to think creatively.
