Starting a business is a minefield, and the idea is just the beginning. If the prospect of being an entrepreneur is a constant nagging dream, this guide is the perfect book for you. Danielle Sady has created not one, but two successful start-ups in the space of a few short years, with a career spanning over twenty years in some of Australia's biggest wholesale, retail and franchise businesses. Now Danielle is a freelance business consultant based in Melbourne, passionate about guiding those who started where she did. This book shares real life experiences of Danielle's journey to starting a successful business, providing a checklist to success for your own start up experience. Written in cleverly organised, highly informative chapters, you can devour the entire thing or jump in and out for the vital information you need. Danielle brings an innately human approach to the emotionally treacherous path of start-ups, incorporating mental wellbeing checks, some activities to propel you into action, a little bit of needed humour, some enticing personal analogies and some incredibly helpful life advice, in this invaluable guide to not only thriving in, but enjoying the world of ecommerce business. AUTHOR: Danielle Sady has created not one, but two successful start-ups in the space of a few short years, with a career spanning over twenty years in some of Australia's biggest wholesale, retail and franchise businesses. Now Danielle is a freelance business consultant based in Melbourne, passionate about guiding those who started where she did.
