Online Marketing for Small Business

Online Marketing for Small Business by Ian Whiteling


ISBN
9781854585660
Published
Released
03 / 01 / 2011
Binding
Paperback
Pages
288
Dimensions
138 x 216mm

Harness the power of online marketing for your business. Startups brings you the only book covering all forms of online marketing specifically for small businesses. Master easy-to-apply techniques to spread your marketing message, entice customers and increase profits: Get your business noticed on Google and other search engines. Entice and retain customers through successful e- newsletters. Get your website delivering better results for your business. Promote your business on eBay and Amazon marketplace. Use Twitter, Facebook and blogs to build your brand online. Online market research helps you learn more about your customer. When and how to use to use viral marketing. Learn how to use search engine optimisation and pay-per-click advertising. Easy-to-use and jargon free means start-ups and SMEs can put online marketing firmly on the agenda.
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